A study released by the Association for Psychological Science titled “The Price Had Better Be Right” revealed that the degree to which women are repulsed by sexually explicit ads is reduced by an increase in the value of the product advertised. Furthermore, the study showed that when the price of the product was lowered, feelings of anger and repulsiveness increased among women. Men showed no such difference in reaction when the price changed.
“Women generally show spontaneous negative attitudes toward sexual images,” researchers wrote in the report published late last month. “Sexual economics theory offers a reason why: The use of sexual imagery is inimical to women’s vested interest in sex being portrayed as infrequent, special, and rare.”
The study design involved participants being shown two sets of ads involving a watch, one set involving a sexually explicit background and another showing a majestic mountain range as a background. For each background there were two ads, one featuring a $10 watch and another a $1,250 watch.
Price only made the difference for women in regards to the ads that included sexual imagery. The researchers noted female participants showed no differences in ratings for the cheap and expensive watches when they were paired with the mountain range.
“We were able to get these effects even when participants weren’t actually in a purchasing scenario,” Katherine Vohs, one of the researchers says. “Just a quick exposure to an ad was enough for theories of sexual economics to kick in, This suggests that the process happens at a deep, intuitive level.”
Stardusk, a famously anonymous Youtuber known for his polemics on hypergamy, concurred with the findings.
“This should come as no surprise to anyone who has studied the subject matter” he said. “Women regard the sex they offer as a highly valuable commodity that carries with it the important quality of scarcity, which is essential in keeping the price of sex high.”
“The ubiquity of sexual imagery lends itself to a perception of lower scarcity and thus a reduction in the price of sex in the eyes of women and by extension men, who are the target market of the female sex merchants. That women can be assuaged in their ire by expensive sex ads as opposed to cheap ones matches what we understand about hypergamy to a T.”
Fidelbogen, another famously anonymous Youtuber who produces scathing critiques of feminism, took the results with a grain of salt.
“This study might seem to put women in a compromising light, but I will never make any assumptions.” he said. “I will always evaluate every woman I meet as an individual. That is my policy, and it never fails.”