Stern blond woman stood outdoors with arms folded

Open Letter To Facebook – re #FBrape campaign

The recent Twitter campaign by WAM! to tell Facebook how to operate your social media site has caused great concern for a group of people at least as large as those who presented their complaint to you. WAM! does not speak for all women.

Do not let it fall aside that WAM! essentially used your competition to attack you.  They did not spend their precious time scouring Twitter for evidence of equal violations or, if they did, made a choice of which site there were going to attack. No one doubts that any sexism occurring on Facebook is mirrored on Twitter, they are just being asked to ignore it for political purposes. Their campaign has a hashtag, not a “like” button.

The late Aaron Swartz said:

There is a battle going on right now. A battle to define everything that happens on the internet in terms of traditional things that the law understands… is the freedom to connect like freedom of speech or the freedom to murder? The way we answer these questions will shape the next era of our society. No, the next era of our entire planet. They’ll determine whether new technology will enhance and entrench our civil liberties or whether it will simply gut them. Will these computers we have all around us be a tool for human liberty or the most powerful tools for social control? The answers are up to us.

It is well known and indisputable that current guidelines on rating content allow violence in abundance compared to the exposure of sexually oriented flesh. I see no evidence that Facebook is taking on different guidelines than the government sanctioned censorship boards. Kicking a man in the groin or outright threatening to castrate him is currently acceptable comedy to today’s standards. It’s not even called “edgy.” Jennifer Aniston recently kicked a guy in the nutsack just to get more “hits” for a Smartwater ad and not only does #Fbrape not care, they helped deliver the predicted “likes.” It is selective tunnel vision on the part of this campaign.

If WAM! dislikes the current definitions of what is PG rated vs R they need to take that up with the censorship boards who can then announce a change in guidelines to Facebook, Twitter, the film and television industries and all other concerned parties. To claim that Facebook is the generator of censorship standards is more than intellectually dishonest, it smells like a hashtag funded way make the newspapers with an easier target. Now let’s focus on their method.

Their method of complaining to your advertisers is even more obtuse. The only reason those adverts appeared on the page is because the person screen-capping it clicked on the link and went looking for the objectionable content. The FBrape campaign, like so many other ill constructed feminist protests that seek to make a spectacle of themselves, failed to recognize their own agency in their problem. They seem to not understand how the internet works. They present women as if we are helpless creatures that can’t resist clicking on a link or can’t get over the emotional trauma of having seen something we didn’t like. They presume women are incapable of figuring out how to block someone from our news feed.

When you click on things you give them power. When you write about things you don’t like you give them power they didn’t have prior to your words and attention. When they went looking for bad jokes about beating women up they took the advertisers with them. The corporations complained to should actually be angry with the complainers for being so stupid as to cause their adverts appear on the page they clicked.

Facebook has a choice to make.

#FBrape (don’t forget the hashtag) is singling you out as the only social media site they worry about and telling you that they want you to censor your site in a way not demanded of anyone else and in a way that only worries about one gender. If you believe them, women should only be allowed to use Facebook while supervised.

They aren’t worried about the page that declares all Facebook executives should be castrated (presumably they’d cut off Sandberg’s tits if they thought about it long enough) because they are actually not worried about your future, they are only worried about justifying their own future. They are a business. This is how they pay their bills. WAM! is out of a job if they don’t find someone to pick on. Right now they’ve aimed their desperate arrow at you. That the very campaigns they launch result in the backlash postings they find so offensive is not an issue for them because it keeps them in business.

What do you think will happen if you let them dictate who is allowed to say, what is funny and what isn’t and simultaneously kowtow to the twitter campaign? This is not about social justice, this is about politics and there is a lot at stake.

I don’t envy anyone at Facebook right now. We know that when women set their sights on a target they strap on their biggest asset and wield their voting power. The issue at hand is not about whether Facebook approves of misogyny, it’s about whether or not Facebook will do what feminists tell them to do. That choice is ultimately yours but you need to know that feminists are not the only women watching to see how you run your company.

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  • Dr. F (Ian Williams)

    Thank you mate. Never change.

    Our message is best directed not at WAM! but at those who look very carefully at the spreadsheet. The spreadsheet is the scroll from higher powers and its message is “Obey the cash-register”.

    FaceCrook knows only the spreadsheet and we are reminding of that. They are listening and they are reading this letter.

    My Space anyone?

  • AmazingSusan

    “When you write about things you don’t like you give them power they didn’t have prior to your words and attention.”

    A bit like the pot calling the kettle black me thinks, Ms Davison. It appears you make your living doing that of which you accuse WAM!: sensationalizing and mud raking. Also, where are the links to support your assertions?

    • Suzanne McCarley

      “sy-tay-shun puleeezzzz”

    • Diana Davison

      Because I understand how the internet works I’m not providing links so they don’t get extra hits. 😉

      • Kimski

        Damn good reply to the AmazingNarcissist, and damn good letter to the cowards at Facebook, Diana.

    • Dr. F (Ian Williams)


      “Make a statement. Go wild. Have fun. Colour your hair. Paint your lips. Go GaGa. Be crazy. Try new things. Try new thinks.

      Dance naked. Dance clothed. Dance around in circles. Dance with yourself. Dance in groups. Dance in pairs. Dance inside and out. Dance randomly. Wherever. Whenever. Why-ever. Woot!

      Do it. Do it. Do it. Do. It. Life is short. Colourize your world!”

      That’s my citation from a very deep thinker. That’s you. You said that on your slog I mean blog. A thinker who anoints herself with the not-to-be-missed “Amazing” in the handle. Says much about your self-awareness.

      Don’t believe me?

      Check out this little appendage from you.

      “If April showers bring May flowers, what do April snow flurries do?

      That’s the question I ask myself as I sit here in my home “office,” which is actually a solarium I’ve converted into my do-all-the-stuff-I-do space. It has windows on three sides. I look out on an small field, and the mixed forest beyond.”

      What a glorious time it is to be alive when you have all that and are able to update a blog about the trials and tribulations of an oppressed world.

      Never get out of the bath please. You reek amazingly.

    • Paul Elam

      Welcome to the house of pain. And allow me to ask you not to be a pot calling the kettle black. Where are your links supporting the assertion that you are amazing? Is there any evidence of that anywhere, or is the name itself indicative of some personality disorder?

      No wait, don’t tell me, your feminist therapist suggested that as a screen name to help bolsters your sagging self-esteem? Tell me, Susan, do you look in a mirror every day and “affirm” how special you are, and that there is not another snowflake that has ever been just like you and never will be again?

      Oh no, wait, wait! Skip the supporting links. I am beginning to see it now, You go grrl! You are speshul! You are amaaaaazing! The Amazing Atheist worships YOU! Your children are all named Kreskin! Every time you get in your car and turn on the radio, Amazing Grace amazingly starts playing! Your amazing vagina is self-cleaning and smells of lilac! Amazing facts fall out of your amazing asshole any time you need them!

      Sorry, just kidding, but hard to take that blue haired bedazzled avatar and narcissistic screen name seriously.

      Now again, welcome! We do so enjoy it when morons and masochists show up, and with you we got a two-fer.

      My deepest thanks.

    • Grumpy Old Man

      “I full expect to make mince meat of my muffin by the end of this week”

      Trigger warning: “I am not a nutritionist, and this may or may not be a “healthy” regime for me or you or anyone else.”

      Oh! Ms. Muffin you make me blush.

      • Paul Elam

        After all, according to her bio she is a “self proclaimed amazing woman” and will get nekkid for you for money.

    • Bewildered

      The world is full of amazing idiots who think that they can control the world.

    • El Bastardo

      Hey dummy, if you love that, you will love mine:

      Madam, get your head out of your ass. I say this because you used the right analogy, but the wrong objects. It is not the pot calling the kettle black u-thinks… is the underwater, overvalued, multi-billion billion dollar, ideologically-nuclear-war tipped ICBM gender miss-led, nuclear submarine known as feminism; calling the small white metal cup which is covered in soot that feminist thugs in blue have been helping to cover it with by beating up the male holder of it on the street “black!” All while calling him a deadbeat before an unconstitutional prison sentence and they take even that cup’s ability to help him pay lawyers fees, and his vindictive ex for over hyped child support he can’t afford.

      So with all due respect madam, go back to your closet you have been hiding your fascism in and jack yourself.

    • Zarathos022
  • neochronoandereanoReeves

    Do any of you remember the power of Unions? Of UAW, of Steel Unions? They ruled America. They decided everything. They decided who should hear what and when. Where are they now? Dead. Jobless. The dregs.

    As women do these things, the feminists would face same problems. Little by little, men would marry non-whites, Asians, Africans. Men would go to India and become fathers through surrogacy. Men would use sex toysrather than women. A time will come (say within 15 years) when sex toys will be “better than the real thing”.

    Feminists will follow the path of Unions.

    • OneHundredPercentCotton

      You are comparing Unions to feminists? When Unions were strongest, America was strongest, and unions -which were fought for with the blood of MEN – was a movement that resulted for the GREATER GOOD of ALL workers.

      Remember those oh so happy days BEFORE Unions? You know – child labor and parakeets in the mines, company stores and 12 hour work days for poverty pay?

      Remember when America had decent safe jobs that paid living wages that ONE earner could support HIS family on? Oh, yeah. Those jobs Chinese children now do?

      Read a history book. Faux news really, really really isn’t your friend.

      • MrShadowfax42

        In the UK the unions held the country to ransom for years. They had basically had the power to run the country, and it was not a power that was granted democratically. Now they are nothing better than self-serving, greedy fat cats as far as I can tell. I don’t know if the politics are different in other countries.

        • Bewildered

          Politicians everywhere are self serving rabble rousing pimps.

          “Politics is the last resort for the scoundrels”-George Bernard Shaw

  • Hydrofit

    I’m wondering how adblock software actually works with regards to revenue. If we began a campaign to encourage people to install and run a browser with adblock, could we significantly impact Facebook in the wallet?

  • Turbo

    Great letter Diana. You are doing great work here at AVfM, much appreciated.

    • Paul Elam

      I just gots to second that. Keep your eye on this one. She is going to do a lot of damage in the days ahead.

  • crydiego

    BOOM! There it is! Great Letter Diana!

  • nightwing1029

    “The issue at hand is not about whether Facebook approves of misogyny, it’s about whether or not Facebook will do what feminists tell them to do.”
    Do as we tell you, and we’ll like you. I promise.
    Always a fun lie to see.
    Especially when the evidence doesn’t match the words.

  • Grumpy Old Man

    Another well done Diana.

  • Diana Davison

    Please feel free to tweet, facebook link, copy this article in any way. Feel even more free to craft your own letter and tell the world why #FBrape is a fucktard campaign that threatens social cohesion.

    • Bewildered

      First off a brilliant well crafted letter. Saluté

      …. that threatens social cohesion.
      Sadly no one seems to be bothered about this vital aspect,which is a keystone of any civilization.
      The time is ripe for a ‘ WAR ON PSYCHOS’, a REAL war unlike the much touted ridiculously delusional gender war!

    • David Sutton

      Have a care, Diana. Your letter was so intelligently crafted, so logically presented as to draw the ire of Loy Finley: a fate not to be wished on anyone. I hope you write another article soon.

  • donzaloog

    That was great work, Diana.

  • JinnBottle

    Absolutely devastating by way of clear, razor-edged thinking. This letter could not be improved upon. Thanx, Diana.

  • OneHundredPercentCotton

    Thank you for saying what needed to be said.

    Could this be yet another “feminist” movement? NOT ALL WOMEN ARE FEMINISTS?

    It’s starting to feel so good not to feel so all alone as a women supporting men’s rights. See guys? Female fweelings aren’t always a bad thing…

    • Bewildered

      See guys? Female fweelings aren’t always a bad thing…

      Point taken maam ! But you should remember, like everything else in life there are good ‘fweelings’ bad ‘fweelings’ and ugly ‘fweelings’ .There has been a surfeit of the latter two types in recent times, whenever the first appears on the radar its value is enhanced considerably in comparison to the latter. Let us hope for more of the good ‘fweelings’ they are pleasant and peace inducing!
      Everyone prefers a pleasant sea breeze to a tornado I suppose!

      • nightwing1029

        I have never seen a problem with feelings. I don’t think feelings are a bad thing. Never have.
        However, when you utilize your feelings to inform everything, that is something I would consider a problem.
        Because no one is capable of being right 100% of the time.
        Also, feelings might stem from someone else’s bad information.
        Just look at feminism for the proof.

  • Near Earth Object

    Truly, a genuinely amazing letter from a genuinely amazing M(H)RA.

    Thank you, Diana.

  • Bolo

    One thing i want you guys to pay attention to is the game company Zynga. Zynga is a gaming company that is in a direct relationship with facebook by providing most of the webgames. If facebook starts taking a massive exodus due to being co-opted by feminists, you will see Zynga crash and burn ridiculously fast. Zynga is responsible for games like chefville, farmville, these games all have microtransactional systems.

    This will be a good barometer to see how many users facebook will lose.


    In searching for a practical suggestion, perhaps Facebook could institute a content-ratings system beyond “like/dislike” that would keep non-PG content behind a barrier that absolutely everyone will click “Yes, I’m over 18″ to see.

    That would let them appease the free-speech haters while actually doing nothing, which has been a good way to thwart censor-nannies on many other sites.

  • MGTOW-man

    Why doesn’t the admin/AVfM collaborate on writing a new, groundbreaking book aimed at motivating men to abandon the auto-believing of feminism and to take a good new look at what is expected of them as men?

    There is a lot of wit on this site that while not wasted, could be put to advanced use and help undo the hatred of feminism and facebook, (the new poster child for being a great customer for women at the expense of males).

    This is a good idea. Let us not waste any time getting a superb truth-be-damned book out there to educate that shrinks hateful/radical feminsim into its cranny.

    Feminism isn’t winning because it is right!

    The book’s proceeds could benefit AVfM and true equality!

  • napocapo69

    “Several companies, including Nissan, said they would withdraw their ads from Facebook until it addressed the issue”

    I do not believe that statement a second, but maybe we should ask Nissan why they signed the petition to tackle misogyny or hate speech against women and misandry and hate speech against men…

    Business is business.

  • Isaac T. Quill

    Keep up the good work Diana!

  • AltoidMuncher

    Dr. F. The spreadsheet crowd (and sadly I am one of them) is generally a myopic bunch, and I include myself in that characterization. We juggle our numbers and try to scrutinize the inscrutable.

    These are the people standing up in meetings saying “if we spend an additional $100 on advertising in this manner, we can anticipate an additional $200 growth in sales.” Those are the people that we have to sit up and look around and ask “wait a minute, you mean our $100 in advertising is supporting a fascist thought police that bullys peaceful advocacy groups?”

    IMHO, AVFM is going to find more allies in that demographic than not. You don’t see too many people with joke degrees like “feminist studies” in management positions where some measure of good judgement is required.

  • MrShadowfax42

    Great article Diana. I just created this little beauty to help direct people here. I’ve promoted it again on FB so please like and share as much as you can.

  • Isaac T. Quill

    Spotted this little gem – “The campus rape pandemic seems to be a theory based upon poor survey methodology and repeated lies.” says says The BROWN UNIVERSITY spectator.!

    Is it possible that some University Students can actually read do math and deal in reality?

    • MGTOW-man

      It is the reality part that scares me because, especially if feminist-minded, their “reality” is clouded by their emotions in overload. They either don’t see it, or if they do, don’t care because they have assigned more importance to their feelings.

      Feelings aren’t bad, but they surely shouldn’t be allowed to run everything for everybody everywhere. No?

      However, I have been saying for a long time that university involvement is a major key to turning this hatred of males around. Glad to see some splashes are being made.

  • Patrice Stanton

    Speaking of Jennifer Anniston: remember this?

    I’d have to presume it’s just her latest effort to grab the spotlight while she still looks good in it.