Help a child reach 5

This is is not really new, however I believe one thing that we should do is give some attention to what we appreciate, as we need to denounce what we know is biased and wrong. Lifebuoy’s campaign and the video are heart touching. If you haven’t seen it yet, here it is:

As you can see, this is a very different approach from the feminist campaign “Just because I’m a girl,” which mislead people to propagate and contribute financially with the ever-present feminist factoids, “women hold half of the sky,” “millions of girls disappear from the face of Earth just because they are girls,” and so on.

The campaign, created by Unilever’s Lifebuoy, is about all children. According to the advertisers, 2 million children under the age of 5 die of infections like Diarrhea and Pneumonia every year. As a company selling hygiene products, Unilever took interest in sponsoring this campaign.

The video and its story of celebration speaks for itself. The video’s description says:

For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap.

We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhea.

I don’t know if the campaign really works, or if Unilever will make mistakes in other campaigns or selling other products. For the purpose of what this note, I don’t really care. I believe that this video shows what Humanitarian campaigns are about, and that the governance of gender ideologues is not, plain and simple. This is why I am a MHRA and I promise you, no longer a feminist. When we talk about humans, that includes men and boys. Not as the world Historical criminals, as we see too often, but with acknowledgement, and respect for their lives, their masculinity and their contributions in the Human ecosystem.

Hugs from Brazil,


Editor’s note: Aldir is editor of AVfM Brazil.

About Aldir Gracindo

Aldir é educador e estudante. Tem diferentes interesses na vida e atualmente se dedica também ao ativismo por Direitos Humanos que incluam homens e meninos. É Editor-chefe da AVfM para o Brasil.

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  • earth one

    Beautiful. Thanks for the opportunity to see this. Tears in my eyes!

  • Limeywestlake (Neil Westlake)

    Lovely, Aldir. Thanks. Such a cute and cuddly little boy, too…

  • joewilson

    After watching a whole three weeks of P&G ads celebrating “moms” it was refreshing watching a father in a positive light! Great video!

  • brentlol

    Its the simplest messages that work the best. Just celebrating the joy and suffering of life. The one thing that holds all peoples together and the sad fact that the possibility is far too limited for some people.

  • Aldir Gracindo

    Thank you, everyone.

  • BeijaFlor

    Muito obrigado a você, Aldir.